Gerleo Nimalan is a writer, designer, and artistbased in NCR, India.
Selected Work
Project
Accel Atoms
Rebrand Strategy, Identity System, Verbal Landscape, Activation & Rollout
9-5 is easy. 0-1 is not. Strategy and brand craft for a VC giant’s Indian accelerator program repositioned as a pre-seed catalyst.
View
→
Project
Delhi Corporation
Brand Strategy, Identity System
Identity design for the Indian capital. Breaking free of visual cliche with a sharp, contemporary, global brand.
View
→
Project
Moonwalk
Rebrand Strategy, Identity System, Verbal Landscape, Activation & Rollout
Bringing design excellence to consumer branding in 2026, for a client that wants to set, not follow, trends. WIP.
View
→
Project
Google AI Futures Fund x Accel Atoms
Identity System, Verbal Landscape, Campaign Design
Evolving Atoms’ visual language to brand Google’s first entry into Indian VC, positioning Gemini as an AI founder’s first mate.
View
→
Project
Rocket
Brand Strategy, Identity System,
Activation & Rollout
Rocket’s existing brand evokes its competitors Cursor, Bolt, Vercel, Replit, and OpenAI. Slim differentiation. Time for intervention.
WIP 🤫
→←
Project
Misc. Identity Systems
Brand Strategy, Creative Direction, Activation & Rollout
Strategy over aesthetic. Event and experiential design for Accel summits, and cohort branding for Accel Atoms 2025.
View
→
Project
IFFI 55
Poster Design, Identity System,
Activation & Rollout
Brand program and official poster for the 55th International Film Festival of India, for Ministry of Information & Broadcasting and NFDC.
View
→
Use your heart and not your eyes - Kendrick
Living is easy with eyes closed ~ John 🎵
The first thing I do in the morning is brush my teeth and sharpen my tongue ~ Dorothy ❤️
People say sometimes that Beauty is superficial. That may be so. But at least it is not so superficial as Thought is. ~ Oscar ✅
You don't see yet, Genry, why we perfected and practice Foretelling? To exhibit the perfect uselessness of knowing the answerto the wrong question ~ Ursula 🐐
gerleo . nimalan @ gmail . com ●
____
Gerleo Nimalan is a writer, designer, and artistbased in NCR, India.
Selected Work
Project
Accel Atoms
Rebrand Strategy, Identity System, Verbal Landscape, Activation & Rollout
9-5 is easy. 0-1 is not. Strategy and brand craft for a VC giant’s accelerator program, repositioned as a pre-seed catalyst.
View
→
Project
Delhi Corporation
Brand Strategy, Identity System
Identity design for the Indian capital. Breaking free of visual cliche with a sharp, contemporary, global brand.
View
→
Project
Moonwalk
Rebrand Strategy, Identity System, Verbal Landscape, Activation & Rollout
Bringing design excellence to consumer branding in 2026, for a client that wants to set, not follow, trends. WIP.
View
→
Project
Google AI Futures Fund x Accel Atoms
Identity System, Verbal Landscape, Campaign Design
Evolving Atoms’ visual language to brand Google’s first entry into Indian VC, positioning Gemini as an AI founder’s first mate.
View
→
Project
Rocket
Brand Strategy, Identity System, Activation & Rollout
Rocket’s existing brand evokes its competitors Cursor, Bolt, Vercel, Replit, and OpenAI. Slim differentiation. Time for intervention.
WIP 🤫
→←
Project
Misc. Identity Systems
Brand Strategy, Creative Direction, Activation & Rollout
Strategy over aesthetic. Event and experiential design for Accel summits, and cohort branding for Accel Atoms 2025.
View
→
Project
IFFI 55
Poster Design, Identity System,
Activation & Rollout
Brand program and official poster for the 55th International Film Festival of India, for Ministry of Information & Broadcasting and NFDC.
View
→
Use your heart and not your eyes - Kendrick
Living is easy with eyes closed ~ John 🎵
The first thing I do in the morning is brush my teeth and sharpen my tongue ~ Dorothy ❤️
People say sometimes that Beauty is superficial. That may be so. But at least it is not so superficial as Thought is. ~ Oscar ✅
You don't see yet, Genry, why we perfected and practice Foretelling? To exhibit the perfect uselessness of knowing the answer to the wrong question ~ Ursula 🐐
gerleo . nimalan @ gmail . com ●
____
Gerleo Nimalan is a writer, designer, and artistbased in NCR, India.
Selected Work
Project
Accel Atoms
Rebrand Strategy, Identity System, Verbal Landscape, Activation & Rollout
9-5 is easy. 0-1 is not. Strategy and brand craft for a VC giant’s accelerator program, repositioned as a pre-seed catalyst.
View
→
Project
Delhi Corporation
Brand Strategy, Identity System
Identity design for the Indian capital. Breaking free of visual cliche with a sharp, contemporary, global brand.
View
→
Project
Moonwalk
Rebrand Strategy, Identity System, Verbal Landscape, Activation & Rollout
Bringing design excellence to consumer branding in 2026, for a client that wants to set, not follow, trends. WIP.
View
→
Project
Google AI Futures Fund x Accel Atoms
Identity System, Verbal Landscape, Campaign Design
Evolving Atoms’ visual language to brand Google’s first entry into Indian VC, positioning Gemini as an AI founder’s first mate.
View
→
Project
Rocket
Brand Strategy, Identity System, Activation & Rollout
Rocket’s existing brand evokes its competitors Cursor, Bolt, Vercel, Replit, and OpenAI. Slim differentiation. Time for intervention.
WIP 🤫
→←
Project
Misc. Identity Systems
Brand Strategy, Creative Direction, Activation & Rollout
Strategy over aesthetic. Event and experiential design for Accel summits, and cohort branding for Accel Atoms 2025.
View
→
Project
IFFI 55
Poster Design, Identity System,
Activation & Rollout
Brand program and official poster for the 55th International Film Festival of India, for Ministry of Information & Broadcasting and NFDC.
View
→
Use your heart and not your eyes - Kendrick
Living is easy with eyes closed ~ John 🎵
The first thing I do in the morning is brush my teeth and sharpen my tongue ~ Dorothy ❤️
People say sometimes that Beauty is superficial. That may be so. But at least it is not so superficial as Thought is. ~ Oscar ✅
You don't see yet, Genry, why we perfected and practice Foretelling? To exhibit the perfect uselessness of knowing the answerto the wrong question ~ Ursula 🐐
gerleo . nimalan @ gmail . com ●
____
